Liell has worked in the salon industry for the past 21 years and he brings personality and passion to his craft. For the first 11 years of his career, he was doubling as a television/print model for companies such as Jockey and Vidal Sassoon. Liell’s experience both in front of and behind the camera give him a unique perspective in the world of beauty and fashion.

Since Liell’s move to New York, he has worked on celebrities such as Martha and Alexis Stewart, Carolyn Kepchar (The Apprentice), Molly Ringwald, and Beyonce’s band, Destiny’s Child. Liell has styled the spring and fall collections for Valentino, Nicole Miller, Luxotica and Lola Faturoti, as well as worked on makeover shows for Glo on the style channel, Good Day New York, and Fox News. He has also been quoted in fashion magazines such as Allure, Glamour and Teen Style.